TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

CAMEO Financial - assessing credit risk profile segmentation

When marketing consumer credit products, Credit Risk Profile Segmentation Data
understanding an individual's ability to pay is vital. CAMEO Financial can be used to assess credit worthiness, improve targeting and response and ultimately minimise future risk.

By profiling your customers against this classification you can consider the credit risk profile of your customers and apply this intelligence to identify exactly who you should be targeting and with what financial offer.

CAMEO Financial has been developed at postcode level to enable prospect screening and targeting based on publically available credit data. It uses 6 years' history of county court judgments, bankruptcies and IVAs (Individual Voluntary Arrangement).

CAMEO Financial segments the UK into 7 risk types. Drilling down further into the social make-up of each group for even greater discrimination, it subdivides into 42 categories allowing you to identify and target those consumers most receptive and able to respond to your offer.

CAMEO Financial can be used in isolation or to enhance targeting selections from the other CAMEO Classifications.

For more information download the CAMEO Financial reference table