TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

South Africa's leading demographic segmentation data

CAMEO South Africa reveals valuable marketing intelligence on South African consumers. Perfect for database modelling, customer relationship management strategies and site selection, CAMEO helps you improve ROI and reduce marketing spend.

CAMEO South Africa has been built  at Sub Place level  using the latest census from the country.

42 categories organised into 9 key marketing groups

Group Description
1 Affluent Households in Urban Neighbourhoods
2 Wealthy Neighbourhoods Nearing & Enjoying Retirement
3 Comfortable Couples & Singles in Mixed Tenure
4 Comfortable Mixed Neighbourhoods
5 Less Affluent Couples & Singles in Urban Areas
6 Less Affluent Mixed Households
7 Poorer Tribal Settlements
8 Poorer Mixed Households
9 Ageing Tribal Communities

CAMEO South Africa variables are:

  • Presence of Children
  • Presence of Adults aged over 50
  • Education
  • Household Size
  • IncomeFocus
  • Employment
  • Marital Status

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets