Demographic Segmentation Data In Eastern Europe

CAMEO is available for six countries across Eastern Europe, helping you to understand and communicate with consumers across the region.

Each classification is built using a range of contributed transactional data, population census and government registers at the finest geographical levels available. Perfect for database modelling, customer relationship management strategies and site selection, CAMEO can help you improve ROI and reduce marketing spend.

CAMEO Czech Republic

CAMEO Czech Republic has been built using the latest census from the Czech Republic built at the Statistical District (SD) level .

43 categories organised into 11 key marketing groups

Group Description
1 Affluent Households
2 Prosperous Neighbourhoods
3 Comfortable Middle Class
4 Ambitious Communities
5 Settled Households
6 Striving Society
7 Dynamic Households
8 Hardworking Neighbourhoods
9 Strapped Households
10 Struggling Communities
11 Strained Society

 CAMEO Czech Republic Analysis variables are:

  • Presence of Children
  • Presence of Adults aged over 55
  • Unemployment Level
  • Educational Attainment

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Estonia

CAMEO Estonia has been built using the latest Estonian Government Census data and delivered at 1km grid square level.

24 categories organised into 7 key marketing groups

Group Description
1  Affluent Professionals In Exclusive Urban Areas
2  High Income Family Neighbourhoods
3  Wealthy Mixed Tenure Urban Communities
4  Comfortable Families In Mixed Areas
5  Less Affluent Older Rural Areas
6  Low Income Rural Communities
7  Mature Households In Deprived Rural Areas

CAMEO Estonia Analysis variables are:

  • Presence of Children
  • Presence of Adults aged over 51
  • Marital Status
  • Education
  • Employment
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Hungary

CAMEO Hungary has been built using the latest Hungarian Census at Settlement level.

32 categories organised into 8 key marketing groups

Group Description
1 Professional Affluent Neighbourhoods
2 Wealthy Family Neighbourhoods
3 Wealthy Mixed Communities
4 Comfortable Family Neighbourhoods
5 Less Affluent Mixed Areas
6 Less Affluent Family Neighbourhoods
7 Poorer Neighbourhoods Nearing & Enjoying Retirement
8 Poorer Rural Communities

CAMEO Hungary Analysis variables are:

  • Presence of children
  • Presence of Adults aged over 65
  • Household Size
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

 

CAMEO Poland

Click here to find out more about CAMEO Poland.

CAMEO Poland has been built using the latest Polish Census of population and government statistics.

48 categories organised into 10 key marketing groups

Group Description
1 Urban Affluence
2 Prosperous Professionals
3 Ambitious Households
4 Settled Society
5 Comfortable Communities
6 Modest Suburbia
7 Hardworking Communities
8 Stretched Families
9 Less Affluent Neighbourhoods
10 Rural Adversity

CAMEO Poland Analysis variables are:

  • Presence of children
  • Presence of Adults aged over 60
  • Access to Technology Indicator
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Romania

CAMEO Romania has been built using the latest Romanian Government census data at a combination of commune and sector level geographies and is delivered at postcode level.

42 categories organised into 8 key marketing groups

Group Description
1 Affluent Older Professionals In Urban Neighbourhoods
2 Wealthy Mixed Households In Urban Areas
3 Comfortable Urban Communities
4 Less Affluent Mixed Neighbourhoods
5 Less Affluent Rural Neighbourhoods
6 Mixed Age Agricultural Communities
7 Ageing Rural Communities
8 Poorer Rural Families

 CAMEO Romania Analysis variables are:

  • Presence of children
  • Presence of Adults aged over 65
  • Household Size
  • Employment Sector
  • Employment Status
  • No. of Employed persons in Household
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Slovakia

CAMEO Slovakia has been built using the latest Slovak Republic Government census data and delivered as Basic Settlement Unit level.

24 categories organised into 7 key marketing groups

Group Description
1 Wealthy Neighbourhoods Nearing & Enjoying Retirement
2 Affluent Urban & Suburban Households
3 Comfortable Homeowners in Rural Neighbourhoods
4 Comfortable Household in Urban Areas
5 Less Affluent Home Owning Households
6 Poorer Households Nearing & Enjoying Retirement
7 Poorer Single & Family Households

 CAMEO Slovakia Analysis variables are:

  • Presence of Children
  • Presence of Adults aged over 55
  • Education
  • Employment
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets