TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Demographic Segmentation Data In The Americas

CAMEO can be used across the Americas to reveal valuable marketing intelligence on American consumers, giving you optimum coverage and accuracy for this enormous consumer market.

Each classification is built using a range of contributed transactional data, population census and government registers at the finest geographical levels available. Perfect for database modelling, customer relationship management strategies and site selection, CAMEO can help you improve ROI and reduce marketing spend.  

CAMEO USA

CAMEO USA has been built using data from the latest US Census at Block level.

58 categories organised into 10 key marketing groups

Group Description
 1  American Aristocracy
 2  Exclusive Society
 3  Prosperous Families
 4  Enterprising Households
 5  Comfortable Communities
 6  Aspiring Consumers
 7  Dynamic Neighbourhoods
 8  Diverse Communities
 9  Stretched Tenants
 10  Strained Society

CAMEO USA Analysis variables are:

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Canada

Click here to find out more about CAMEO Canada.

CAMEO Canada has been built using the latest Canadian Census of the population at dissemination block level.

54 categories organised into 11 key marketing groups

Group Description
1 Affluent Couples & Families
2 Affluent Couples & Singles in Urban Areas
3 Wealthy Family Households
4 Wealthy Homeowning Households
5 Comfortable Mature Households
6 Comfortable Cosmopolitan Communities
7 Comfortable Mixed Age Neighbourhoods
8 Less Affluent Mature Neighbourhoods
9 Low Income Mixed Age Neighbourhoods
10 Mature & Retired Homeowners in Poorer Communities
11 Deprived Indigenous & Ethnically Mixed Households

 CAMEO Canada analysis variables are:

  • Presence of Children
  • Presence of people aged 20 and over
  • Family Size
  • Property Type
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Mexico

Click here to find out more about CAMEO Mexico.

CAMEO Mexico has been built using data from the latest Mexican Census and survey sources, built at Manzana level.

48 categories organised into 10 key marketing groups

Group Description
1 Big City Success
2 Flourishing Families
3 Ambitious Households
4 Comfortable Communities
5 Settled Society
6 Dynamic Neighbourhoods
7 Industrious Communities 
8 Stretched Families
9 Agricultural Adversity
10

Struggling Society

 CAMEO Mexico analysis variables:

  • Presence of Children
  • Adult Age
  • Educational Attainment
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Brazil

CAMEO Brazil has been built using data from the latest Brazilian Census, built at census tract level.

48 categories organised into 10 key marketing groups

Group Description
1 Urban Upper Crust
2 Outer Urban Achievers
3 Success in Small Towns
4 Enterprising Households
5 Home Comfort
6 Aspiring on Urban Edges
7 Provincial Neighbourhoods
8 Modest Means
9 Stretched Society
10 Remote Communities

 CAMEO Brazil analysis variables are:

  • Presence of Children
  • Presence of Adults aged over 45
  • Education
  • IncomeFocus
  • Household Size

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets