TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Thought Leadership

In this section of our website you will find current TransUnion (formerly Callcredit) thought leadership articles issued to the press. For any media enquiries, interview requests or industry insights, please contact our press team.

Viewing Articles for 2014

All change in the legal sector – a review and predictions for 2015

All change in the legal sector – a review and predictions for 2015

29 December 2014

Legal firms have been under the spotlight throughout 2014, primarily due to the number of changes across the sector. The demand for legal services has remained constrained and as a result many law firms are challenging their traditional business models or have had to look at alternative more cost effective solutions.

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Know your display advertising audience

Know your display advertising audience

24 December 2014

We’ve come a long way since the first banner 20 years ago. According to the Interactive Advertising Bureau (IAB), display advertising spend has grown 16.6% and accounts for 30% of digital media spend over the last 12 months. Social display advertising has grown a staggering 73%. So why has social display advertising grown so rapidly?

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Could a single view of a customer help maximise income and target your resources more effectively?

Could a single view of a customer help maximise income and target your resources more effectively?

12 November 2014

At an organisational level I think it’s fair to say we in the public sector know very little about our customers. What we do learn about them we glean from discrete interactions across the organisation and that knowledge is locked away in isolated systems, hard to access and harder still to join together. Increasing what we know about our customers could allow us to engage more effectively with them and bring real tangible benefits. This is something the commercial world knows well. How do they do it and how can we learn from it?

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A lesson in customer networking

A lesson in customer networking

06 November 2014

Marcus Hayes, Senior Business Development Manager - Insurance, discusses how having a good data strategy in place means life insurers can verify the identities of policyholders or reunify assets.

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Base rate increase: Impact on mortgages shouldn’t be the only focus when understanding a customers’ level of affordability

04 November 2014

There has been much written about the expected rise in the Bank of England base rate, the general consensus is not if, but when, and by how much. Many economic experts will provide different views on what is going to happen, this piece is not looking to second guess what the Bank of England will do – instead it considers what will happen to the person on the street when they do.

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