Insight

Please take a look at our latest Insight, including infographics and white papers.

Email management: our guide to getting it right

Email management: our guide to getting it right

Our latest infographic offers five practical tips to help you streamline your email operations and improve customer outcomes.

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Marketing Report - So you really think you know your customers

Marketing Report - So you really think you know your customersJanuary 2018

1 in 5 marketers believe creating a 360° single customer view is their biggest challenge. But they also believe it’s the best way to understand their customers and target them accurately. In our report, we’ll talk you through our research findings and give you some tips to help you create a more accurate view of your customer base.

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Collections: A Blueprint for Best Practice

Collections: A Blueprint for Best Practice

How can you develop your collections strategy to make it more efficient? Our latest infographic offers a three step guide to improving your contact and collections rates.

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The GDPR and the new data landscape. Are you ready? | Report

The GDPR and the new data landscape. Are you ready? | ReportDecember 2017

We recently commissioned research with marketing leaders and consumers and the findings made interesting reading. It revealed that while most of the businesses affected by GDPR feel they know exactly what they need to do about it, a similar number admitted that they haven’t yet reviewed their products to ensure that they’re going to be compliant on 25 May 2018.

In this report senior leaders in our legal, data and innovations teams, discuss what GDPR means for our business, how we are tackling it and what our clients are talking to us about.

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12 Tips for Insight Driven Success

12 Tips for Insight Driven SuccessNovember 2017

Assuming you know what your customer wants, needs and is willing to spend can be the downfall of many organisations.

Our latest guide and tips give you a simple way to ensure you are finding the right customer, in the right place, at the right time to boost your profits. This enables you to answer those crucial questions with insight not assumptions.

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