TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Consumer Marketing Data case studies

Take a look at some of our case studies below. 

Holmes Place - CAMEO Consumer Segmentation

Holmes Place - CAMEO Consumer Segmentation

Holmes Place has an ambitious expansion plan for its new brand EVO Fitness around Central Europe but wanted to ensure that its investment plans were well-founded and based on empirical evidence.

With a careful attention to details, Holmes Place identified two critical factors that would be instrumental in the success of the expansion effort...

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Atos and NS&I - Data Quality Management

Atos and NS&I - Data Quality Management

NS&I takes its obligations to comply with the Data Protection Act 1998 and other relevant legislation very seriously. Therefore, holding reliable and up-to-date personal information is vital to fulfil their commitments to their account holders, the Government and the British taxpayer.

Data Quality Management is an essential part of NS&I's future business strategy: which will increase customer use of direct sales channels and improve technology and processes to deliver cost savings.

To assist with this strategic objective, Callcredit delivers a single customer view to NS&I across their account level customer data (organising multiple account records by customer to give a better understanding of their interactions at a customer level).

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Targeting customers

Targeting customers

WRM Media recently expanded into Australia and used CAMEO to help clients target potential customers through email and postal marketing.

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PROS (Promoções e Serviços Publicitários) - CAMEO Portugal

PROS (Promoções e Serviços Publicitários) - CAMEO Portugal

PROS wished to help their clients improve their marketing return on investment through greater understanding of their customers and markets.

Developing a partnership with Callcredit allows them to access and provide Callcredit’s 40 global CAMEO systems to clients via a highly-competitive commission arrangement.

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Provident - CAMEO Mexico

Provident - CAMEO Mexico

Provident wanted to provide their agents with a clear understanding of the potential sales within each territory and map the locations with highest potential for new customers.

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