TransUnion is the new trading name of Callcredit in the UK. The usual high levels of service and products will continue as normal whilst we update the brand over the coming months.

Retail Customer Loyalty and Increasing Customer Value

Designed to increase customer value, we bring together useful data from across all your brands and channels into a single customer view database

It creates the foundations you need to execute more effective campaigns, improve the customer journey, create brand engagement and ultimately increase customer loyalty in retail.

Maintaining effective communication requires clean data, enriched with heaps of consumer insight. Our segmentation and modelling services connects your business to the right customers, enabling you to create more timely and relevant communications, and fundamentally setting you apart from your competitors.

As well as our bureau service, online data cleansing and enhancement is also available. This software allows you to add mobile numbers and email addresses to your file, target specific consumer segments and suppress inappropriate files.

Customers' recommendations and reviews are becoming an increasingly important influence on consumer decision making, so it's vital that you manage the brand conversation and build positive relationships. We can help you monitor, analyse and engage with social media, even setting up your own online communities to build brand awareness and retail customer loyalty.

The insight you gain can also be used in supply chain management; after all, the more you know about your customers' circumstances, trigger points, transactions, behaviours and attitudes, the more power you have to secure the best deal.

To find out more about our retail solutions contact us and one of our Retail Loyalty Specialists will contact you shortly.

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Callcredit have played an integral part in supporting SCA with their marketing and response activity. Through multi-channel contact response platforms, their proactive and responsive account management and their agile delivery of a SCV Marketing Database, Callcredit have given us the foundation to get closer to our customers with an integrated customer journey.

Brand Manager, SCA Hygiene