Basket Analysis and Optimisation

Basket Analysis and Optimisation

Your online customers can be identified by the mix of products they put in their baskets.

By assigning individual attributes to your product families, shopping basket analysis becomes possible. 

Unique patterns emerge about the decisions and motivations influencing customers' shopping habits: Are they motivated by price?...Are they buying for a family?...Are they brand or ethics conscious?...Are they vegetarian?

Basket data analysis allows for customer insights, and lets you create highly targeted cross-sell campaigns, promoting products where they matter, and advertising products to customers that they will genuinely be interested, and always at the right place, at the right time.

Not only does this increase successful sales for you, it enables more personalised, relevant communications with the customer, using language that engages them.

To find out more about basket analysis please contact us and one of our Retail specialists will contact you shortly.