Why CAMEO UK?

Who wants more, more, more? Now you can add more value to your current clients, win new clients and grow your agency

More coverage

Covering over 35 countries, no other consumer classification has as wide an international coverage as CAMEO. Each country has a specific segmentation and a universal international CAMEO code, helping you to link your classification strategy across borders allowing your agency to take a truly global approach to consumer segmentation.

More dynamic

Dynamically updated monthly from the Define population universe, CAMEO UK helps you target the right person with the right message – every time whilst consumers move between segments as their life or prosperity changes. You can track CAMEO UK trends and segment migration over time to better understand your changing customer base.

More recency, flexibility & sustainability

Time to get your geek on: CAMEO UK uses leading-edge modelling techniques to overlay intelligence across multiple levels; Individual > Household > Postcode > Neighbourhood. It means you can achieve greater discrimination as each layer adds a new level of insight. And that means we can update individual datasets or add new sources without rebuilding – ensuring the classification is always up to date and relevant.

More insightful collateral & heightened usability

Take a look at the CAMEO microsite and you’ll see the data come to life. Bursting with personality, you’ll find highly interactive and engaging insights into each CAMEO UK type using detailed sector specific descriptors and engaging visualisations. Not only that, but CAMEO UK is appended to the UK’s top market research panels, YouGov and TGI, giving you constantly updated insights into consumer brand preferences, behaviour, attitudes and lifestyles.

More accuracy

We’re particularly nerdy about the way we help you gain greater insight, building CAMEO UK on Callcredit’s Group’s solid UK census base and population map of over 50 million UK residents, together with the Define marketing consumer universe. Define contains actual, lifestyle, survey and transactional data, giving your agency:

  • more accurate and recent data than any other consumer universe
  • vast breadth of consumer insights across 10 vertical sectors
  • multi-channel behavioural data from actual online and offline transaction data

More levels

With CAMEO UK you have three tiers of insightful geekiness – individual, household and postcode level - all built up from the finest individual level granularity, giving you greater accuracy than traditional, not-so-geeky area-based geodemographic systems.

More multi-dimensional

In the agency world, you know that products, markets and customers just don’t fit neatly into boxes. They’re diverse – so no single segmentation will suit all types of consumers. That’s why uniquely, CAMEO UK can be viewed through a series of different lenses, giving you a more powerful and adaptable solution for today’s ever-changing society. And with that, you have a supercharged data tool to take to your clients – and your agency, to a whole new level of marketing success. So whether it’s age, affluence, lifestyle, digital usage or risk driving your customer’s purchasing behaviour, all which may vary by product, CAMEO UK will provide exceptional discrimination – and for you, exceptional results.

For more information on CAMEO UK, please complete our online enquiry form.

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