Finding more of your most profitable customers is key to business growth

In such a competitive sector it's vital that you have access to market leading multi-channel prospect data, targeting insights and pre-screening tools to ensure that every one of your campaigns delivers an optimum return.

Right Prospects, Right Message
When it comes to data planning for acquisition campaigns, better insights mean more accurate and relevant targeting. With the largest UK prospect universe available - in both depth and breadth - we can deliver hundreds of campaign targeting variables and segmentations and the analytical expertise to ensure that you engage the right audience with the right message, whether at home or overseas. In particular, you might want to segment your prospects by their personal finance characteristics, technological engagement or green and ethical concerns.

Right Credit Profile
We know you need to practice responsible targeting and improve your good : bad odds to maximise accepts whilst minimising bad debt. With CallScreen+ you can confidently pre-screen out clear-cut declines. With the addition of nGauge Risk you can more accurately assess their current risk using a wider range of credit data than traditional marketing scorecards. The nGauge Trend scorecard goes a step further to help you detect negative credit trends that indicate future risk.

Right Time
To ensure you target prospects at the right time our real-time event triggers can help. This might be when they are looking to move house or we've identified them to be 'in market' to borrow or save because we know they've been searching, comparing or enquiring elsewhere - whether on or offline.

Right Channel 
It's important to also contact prospects in the most relevant and cost effective way. We can help you plan effective multi-channel communications strategies. 

Right Choice
At Callcredit we're highly experienced in bringing together these elements into an integrated prospect database that will help you manage cold acquisition both online and offline and we'd be happy to extend this to assist with digital acquisition strategies via our PPC, web tracking and conversion analytics teams.

To find out more about our Prospecting Solutions please contact us and one of our dedicated experts will get back to you shortly.

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