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Do you know your customers?

The landscape of data is changing at a rapid pace. We interviewed 200 marketers to understand the realities of their data problems versus the position they believe they are in. The data problems that were revealed affect most marketers so it’s important to face your data truths in order to overcome any data issues you may have.

1 in 5 marketers believe creating a 360° single customer view is their biggest challenge. But they also believe it’s the best way to understand their customers and target them accurately. In our report, we’ll talk you through our research findings and give you some tips to help you create a more accurate view of your customer base.

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