Callcredit Blog


The charity sector needs to take advantage of the rich insight marketing data can provide

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Whilst there has been a lot of talk of charities and fundraisers improving the way they identify and target potential donors – how does the sector become better informed about this?  Is now the time to abandon clunky cold calling … » Read more…

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Gonna get myself Connected

The concept of apps revolutionised our digital lives. Both Apple’s App store and Google’s equivalent, Google Play, now have more than one million apps apiece. And according to data made available at the end of 2013, both tech giants have … » Read more…

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Attitudinal segmentation

One of the common requests we receive from clients relates to the mapping of attitudinal segmentations to the wider customer or prospect base. Often the client has engaged with a marketing or research agency that has undertaken the research on … » Read more…

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