Callcredit Blog

Marketing

GDPR – what it has meant for our business and what future regulation is on the horizon?

    With the GDPR deadline fast approaching, we spoke with Neil Bentley, Head of Legal at Callcredit, to discuss what the regulation change has meant for our business and how we’ve prepared for it. Neil has worked closely with … » Read more…

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Ideas for innovative data-led marketing to optimise the buyer journey

  Digital media and the availability of personal data have transformed the marketing landscape. The way to make the most effective use of your spend, as with all types of marketing, is to closely identify your target market and to … » Read more…

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Are there too many analysts?

As a result of winning a few big pitches, a natural increase in demand for insight services, people moving to new roles internally and externally, as well as maternity cover, I have been in constant recruitment mode for the last … » Read more…

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Marketing Myopia

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While the debate continues about proposals to replace the UK Census with options such as online survey and using data already held by Government agencies, the fact of the matter is that we marketers need to know what changes are … » Read more…

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The end of the beginning?

January 2013 saw a number of interesting developments which signal, as PWC put it back in June 2012, ‘the end of the beginning’. Facebook announced their full year 2012 results; Ad revenue is up by over 40% year on year … » Read more…

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