Callcredit Blog

marketing communications

A new golden age of online advertising?

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The FCA has recently published its latest Business Plan which covers a wide range of consumer markets from pensions and mortgages as well as aspects of consumer behaviour such as inertia and vulnerability.  This reinforces the need for financial services … » Read more…

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Who owns the audience?

Although Facebook continues to excite the investor community (and especially following the success of the mobile product), I wonder if brands are equally enthusiastic? With 1.2 billion users worldwide, and 24m Britons logging on every day, it’s easy to see … » Read more…

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