Callcredit Blog

Insight

Machine Learning and AI – the future of the fight against fraud

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  In the second in his series of guest blogs David Birch, author and advisor on digital financial services, tackles Machine Learning and AI. As I’ve written many times, it is difficult to overestimate the impact of artificial intelligence (AI) on … » Read more…

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The 5 R’s to using BIG data in the retail sector

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Businesses have access to more information than ever before, a trend that shows no signs of slowing. This data has the potential to give businesses a competitive edge and to make a real difference to their overall performance. However, how … » Read more…

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Budget 2014: Bingo, beer and big data

Bingo and Beer have grabbed the headlines in this year’s budget speech and the #LetThemEatBingo campaign has caused a minor furore.  George Osborne also used this year’s budget speech to announce funding for big data research via the Alan Turing … » Read more…

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Marketing Myopia

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While the debate continues about proposals to replace the UK Census with options such as online survey and using data already held by Government agencies, the fact of the matter is that we marketers need to know what changes are … » Read more…

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Audiences, advertising and analytics

In my previous post I mentioned Google’s Adwords enhancements including cross device tracking of users to reach users across a number of digital touchpoints.   Latitude’s latest Mobile Report has some great tips on making the best of these changes that … » Read more…

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