Callcredit Blog

FMCG

Horses for courses

The recent horsemeat furore reminds us how quickly an issue can affect consumer perceptions of a brand – or in this case a number of FMCG and retail brands – especially when those conversations are negative.  A recent report confirms … » Read more…

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31,100,000 and counting

According to Google, there are at least 31,100,000 English language blogs, the word crops up about 12,240,000,000 times and is searched for about 5,000,000 times in the UK every month.  Add to that hundreds of millions of twitter, Tumblr and … » Read more…

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