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Time to look again at the role of email marketing?

Most adults who are online in the UK (and that’s 85% according to ONS have access to at least one personal email account.  In fact, YouGov found that the average number of email accounts held is four.  The first email … » Read more…

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Online advertising – who’s in control?

If you’ve ever seen irrelevant display advertising and wondered why it happens then read on… Upcoming EU data portability regulations give consumers rights to see the data held on them and move it between platforms.  Whilst some of this data … » Read more…

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Audiences, advertising and analytics

In my previous post I mentioned Google’s Adwords enhancements including cross device tracking of users to reach users across a number of digital touchpoints.   Latitude’s latest Mobile Report has some great tips on making the best of these changes that … » Read more…

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The end of the beginning?

January 2013 saw a number of interesting developments which signal, as PWC put it back in June 2012, ‘the end of the beginning’. Facebook announced their full year 2012 results; Ad revenue is up by over 40% year on year … » Read more…

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