Callcredit Blog

Data

GDPR – what it has meant for our business and what future regulation is on the horizon?

    With the GDPR deadline fast approaching, we spoke with Neil Bentley, Head of Legal at Callcredit, to discuss what the regulation change has meant for our business and how we’ve prepared for it. Neil has worked closely with … » Read more…

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Joining the data dots: building a real picture of your collections customer

Today, collections teams have more data at their disposal than ever before. But this information is really only the beginning of the story – because, on its own, data isn’t very smart. Individual facts about a customer’s spending or debts … » Read more…

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Tackling the data dilemma – top tips for businesses: Blog 3/5 – Get over the budget barrier

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In the third of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the need for additional resource and expertise in achieving good data analytics.             Over a third of … » Read more…

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Tackling the data dilemma – top tips for businesses: Blog 2/5 – First things first – quality is key

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In the second of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the importance of a clean database and quality leads to help you understand your customers’ behaviours … » Read more…

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Tackling the data dilemma – top tips for businesses: Blog 1/5 – Aim for better, not more

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There’s no doubt about it; data analysis is the lifeblood of modern marketing. Combine the fact, 90% of all data in the world today has been created in the last two years, with the challenge of organising it, understanding it, … » Read more…

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