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Data

Tackling the data dilemma – top tips for businesses: Blog 3/5 – Get over the budget barrier

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In the third of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the need for additional resource and expertise in achieving good data analytics.             Over a third of … » Read more…

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Tackling the data dilemma – top tips for businesses: Blog 2/5 – First things first – quality is key

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In the second of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the importance of a clean database and quality leads to help you understand your customers’ behaviours … » Read more…

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Tackling the data dilemma – top tips for businesses: Blog 1/5 – Aim for better, not more

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There’s no doubt about it; data analysis is the lifeblood of modern marketing. Combine the fact, 90% of all data in the world today has been created in the last two years, with the challenge of organising it, understanding it, … » Read more…

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The consumer lending market trends you need to know about

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Today’s lenders should ensure that credit is only provided or extended to borrowers who can genuinely afford it. This can only be achieved by truly understanding customers, and technology is transforming the way that businesses do this: Market insight is … » Read more…

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The opportunity for brands as the Me2B economy takes centre stage

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As we move into a new year, brands have an opportunity to place their customer relationships on a powerful new footing. The new digital age presents a window to get to know customers better than ever before. Every click is … » Read more…

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