Callcredit Blog

Consumer segmentation

A vote for better campaign performance

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Every few years, one of the UK’s biggest direct response campaigns takes place – the General Election.   The response rate (or turnout) achieved in the 2010 was 65%, some way down on the 84% achieved in 1950, a trend which … » Read more…

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Crowded house – don’t dream it’s over

In a recent release from the Office of National Statistics (ONS), it was reported that households with 6 or more people rose 25% between 2001 and 2011 – a segment that now includes over three million people living in ‘crowded … » Read more…

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Budget 2014: Bingo, beer and big data

Bingo and Beer have grabbed the headlines in this year’s budget speech and the #LetThemEatBingo campaign has caused a minor furore.  George Osborne also used this year’s budget speech to announce funding for big data research via the Alan Turing … » Read more…

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Gonna get myself Connected

The concept of apps revolutionised our digital lives. Both Apple’s App store and Google’s equivalent, Google Play, now have more than one million apps apiece. And according to data made available at the end of 2013, both tech giants have … » Read more…

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Ch-ch-ch-ch-changes: new data, new tech, new challenge?

According to results from the 2011 Census, we are experiencing a period of unprecedented population change. The demographic shifts that continue to redefine our social geographies are in the main caused by migration, enabled by ease of movement across borders, … » Read more…

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