Callcredit Blog

Consumer Data

How to make the most out of your data and maximise new business this Christmas

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The John Lewis advert is out, the mince pies are on the shelf and Wizzard is on repeat –  its official, Christmas is on its way. The busiest shopping period of the year has started. This should be music to … » Read more…

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Solving the data dilemma – see how you fare and take the quiz

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Many marketers face on ongoing dilemma: they understand the benefits that data-driven activity brings, but with so much data available, they don’t know where to begin. Sound familiar? Play our Data Dilemma quiz (below) to see how you are faring with … » Read more…

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How businesses shouldn’t rely on stereotypes if they want to achieve marketing that resonates with the end consumer

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Stereotypes are something we’ve historically relied on in marketing – and a true part of the marketing textbooks.  However, this black and white approach is often no longer suitable for the dynamic consumer requirements of today.  In this blog, we … » Read more…

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The charity sector needs to take advantage of the rich insight marketing data can provide

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Whilst there has been a lot of talk of charities and fundraisers improving the way they identify and target potential donors – how does the sector become better informed about this?  Is now the time to abandon clunky cold calling … » Read more…

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Last order date – Christmas is around the corner

As we’re planning to celebrate Christmas Day at our own house, this year we’ve had to consider when the last order date is to pick up the Yuletide food on Christmas Eve. 5pm on the 15th December is the answer. … » Read more…

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