Callcredit Blog

Analytics

The 5 R’s to using BIG data in the retail sector

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Businesses have access to more information than ever before, a trend that shows no signs of slowing. This data has the potential to give businesses a competitive edge and to make a real difference to their overall performance. However, how … » Read more…

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Are there too many analysts?

As a result of winning a few big pitches, a natural increase in demand for insight services, people moving to new roles internally and externally, as well as maternity cover, I have been in constant recruitment mode for the last … » Read more…

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Digital is not new, get over it ;-o

The digital communications age has well and truly taken root.  It’s not new anymore, okay?  It’s seven years since the first Tweet was posted (should that really be capitalised?), 21 years since the first text message was sent and a … » Read more…

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Is Analytics revolutionary or reassuring?

This is an interesting conundrum and I’ll tell you the answer now, it is sometimes both, but more often it is the latter – reassuring rather than revolutionary. If I know the answer, why have I posed the question you … » Read more…

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Closing the Loop With Campaign Analysis

Having worked in analytics and insight for almost 20 years, I have had the privilege to work with a number of remarkable clients. Most have wanted to employ the services of the insight teams I have worked within to improve … » Read more…

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