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Ideas for innovative data-led marketing to optimise the buyer journey

  Digital media and the availability of personal data have transformed the marketing landscape. The way to make the most effective use of your spend, as with all types of marketing, is to closely identify your target market and to … » Read more…

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Who owns the audience?

Although Facebook continues to excite the investor community (and especially following the success of the mobile product), I wonder if brands are equally enthusiastic? With 1.2 billion users worldwide, and 24m Britons logging on every day, it’s easy to see … » Read more…

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Is your marketing relevant or intrusive?

Marketing and advertising domains have undergone successive revolutions over the last few years as they increasingly draw on consumer co-generated data – digital exhaust, the lifeblood of the digital economy – to make offers more relevant.  But when does relevance … » Read more…

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Quis custodiet ipsos custodies?

Quis custodiet ipsos custodies or ‘who will guard the guards themselves’ is a question many of us will be asking ourselves in the shadow of the Prism furore – in English not Latin of course.  What is the right balance … » Read more…

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Online advertising – who’s in control?

If you’ve ever seen irrelevant display advertising and wondered why it happens then read on… Upcoming EU data portability regulations give consumers rights to see the data held on them and move it between platforms.  Whilst some of this data … » Read more…

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