Callcredit Blog

Acquisition

How to achieve successful acquisition in the age of the digital customer

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One of the key trends coming out of 2015 was the increased prioritisation of seamless customer experience by brands that recognise its significance in the age of the customer. With the emergence of the new digital customer, businesses are beginning … » Read more…

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Closing the Loop With Campaign Analysis

Having worked in analytics and insight for almost 20 years, I have had the privilege to work with a number of remarkable clients. Most have wanted to employ the services of the insight teams I have worked within to improve … » Read more…

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