Callcredit Blog

Category Archives: Consumer Marketing Data

Get a 360° view of your customers

At the end of 2017 we published our latest Marketing Data Report. In the report we interviewed 200 senior marketing decision makers. One of our objectives was to get their opinion on the types of data sources they were looking … » Read more…

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Geodemographics 101: An insight into segmentation of data and the issues marketers face

The festive season is behind us. This means for many Marketers they’re looking for a good start to the year to produce the magic needed to reach their ROI. In the Geodemographics 101 blog we identify the needs of Marketers as … » Read more…

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Open Banking: Creating competition in the UK banking industry

By offering online banking, mobile apps and live chat, traditional banks have evolved to embrace new technology. But now, with the arrival of Open Banking, a revolution is coming – and it looks like it could shake up the whole … » Read more…

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Tackling the data dilemma – top tips for businesses: Blog 5/5 – Finally, stay ahead of the competition

This is the last of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI. There is so much that can be done with good data if organisations are savvy enough to … » Read more…

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Tackling the data dilemma – top tips for businesses: Blog 4/5 – Data is a precious asset

This gallery contains 8 photos.

In the fourth of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the importance of keeping it personal. The customer is key and by remembering this you will … » Read more…

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