Callcredit Blog

Category Archives: Consumer Marketing Data

GDPR – what it has meant for our business and what future regulation is on the horizon?

    With the GDPR deadline fast approaching, we spoke with Neil Bentley, Head of Legal at Callcredit, to discuss what the regulation change has meant for our business and how we’ve prepared for it. Neil has worked closely with … » Read more…

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Ideas for innovative data-led marketing to optimise the buyer journey

  Digital media and the availability of personal data have transformed the marketing landscape. The way to make the most effective use of your spend, as with all types of marketing, is to closely identify your target market and to … » Read more…

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Fair Processing Notices and GDPR

Callcredit Information Group offers organisations multiple ways to engage with their customers and prospects and helps clients grow their businesses through multi-channel campaigns. We view the EU General Data Protection Regulation (GDPR) as the biggest regulatory change affecting data in … » Read more…

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Are you looking to benefit from emerging international markets?

Are you making the most from your potential customers abroad? Locating your best customer abroad can be challenging. Take India for example, it is predicted to become the 3rd largest consumer market by 2025 and is already the UK’s 13th … » Read more…

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Get a 360° view of your customers

At the end of 2017 we published our latest Marketing Data Report. In the report we interviewed 200 senior marketing decision makers. One of our objectives was to get their opinion on the types of data sources they were looking … » Read more…

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