Demographic data and geographic segmentation for effective planning
Whether you are making decisions about your retail networks, setting sales targets or planning local marketing support, it is important to understand your markets at a local level. To achieve this you need access to the most recent and accurate local area datasets, demographic information and geographic segmentation systems.
Local area datasets & demographic information
We have a number of demographic data sets available at postcode, post sector and output area level. These can be supplied as standalone directories or delivered within MVPLUS for in depth reporting, geographic segmentation and visualisation - empowering you with the market intelligence you need to make informed decisions. Read all about them using the links down the right hand side.
Customer and demographic segmentation analysis using CAMEO
Callcredit has a comprehensive suite of consumer classification systems, which includes the CAMEO family of segmentations. They can help you group your customers into groups of like-minded consumers.