Digital Solutions
The rapid
evolution of the internet and continued growth in penetration of
broadband and mobile access points in the UK has opened up new
routes to highly efficient markets--aggregators, comparison sites,
social networks, mobile applications and forums to name but a
few.
From the consumer's perspective, the distinction between on and offline channels has become less relevant -- they expect the same experience regardless. Consistency can only be achieved if organisations put digital marketing at the heart of the business, rather than something that is bolted on.
To help clients address this challenge and fully exploit established and emerging digital marketing techniques, Callcredit has created a full digital marketing capability, covering planning, technology, data and points of interaction.
Our digital marketing proposition recognises the importance of aligning all elements of marketing -- strategy, content, channel management and proposition -- with the journey that consumers take as they interact with the brand and make purchase decisions.
We work with clients to plan out the digital marketing capability that is required to deliver business objectives across all stages of the customer journey -
Our capability areas include:
- Digital communications and interaction planning
- Online databases incorporating offline data
- Website plan build and operate
- Email, SMS and social messaging
- Social media engagement
- Mobile application creation and operation
- Search and paid advertising / digital media through our Latitude business
- Display marketing and affiliate marketing through our Latitude business
- Data enhancement - opted in email and mobile contacts as well as geo-demographic variables from our Core universe
- Digital marketing measurement and reporting
We configure and apply these capabilities according to the business need which we are supporting within our client's business. These typically include:
- Creation of holistic customer view by combining on- and off-line data
- Lead generation using online channels in conjunction with other media
- Real time profiling for affordability and preference identification
- Authentication and payment processing solutions
