Digital Analytics

Our team are experienced in web analytics, usability and conversion optimisation. They will take your digital data and make it work hard, discovering ways to improve to your website performance and increase conversions.

We can support you with:

Web Analytics Auditing

Our Conversion Analytics team complete a thorough technical review of your site’s web analytics implementation. This is to make sure that the current solution is customised correctly, capturing all onsite data correctly and accurately, and that what you are seeing is aligned to your business goals and objectives. Our aim is to make sure you get the most out of the tool and can accurately report and analyse the KPIs and actions that matter to you.

If your current platform is not providing the right level of data that your business decisions require we’ll recommend an alternative approach, Latitude, part of our group, can also offer consultancy for the selection and deployment of superior tracking solutions to deliver the marketing intelligence you need.

Site Performance Analysis

By combining a number of tools we provide in-depth reviews of your sites performance, going way beyond conversion volumes. Using a proprietary reporting suite, we determine:

  • How customers and potential customers engage with and navigate the site
  • Quick wins for immediate benefits to site performance OR for next year's site refresh
  • Complete, scalable testing strategies for website optimisation

Our analysis can offer unprecedented levels of insight into your site's strengths and weaknesses, defining how to not only improve conversion rates but also the overall user experience.

Conversion Rate Optimisation - 'The Conversion Project'

Our Conversion Project eliminates the guesswork from web design. By investigating weaknesses and current performance through research, new page designs, landing pages, checkout funnels or whole user journeys are created and put to the test in an optimisation experiment with the winner being installed on site.

Our Conversion Projects;

  • Provide long-term benefits to site performance
  • Determine optimum page designs empirically
  • Tests can be designed, built and launched within days via our robust testing platforms

A successful conversion project can offer long-term benefits to your site and business by improving the user experience, customer loyalty and increasing conversion volumes to levels unachievable by campaign management alone.

To find out more about conversion optimisation please contact us and one of our digital experts will be in touch shortly.

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