Integrated Marketing Platforms - empowering you to take control
Having consolidated all your source data through our ETL (Extract, Transform, Load) process, the final stage is to select the most suitable software application to interrogate and analyse the data, build data extracts and campaigns, and report the entire process.
The right integrated marketing platform will allow you to extract the maximum value from your database, with continuous updates and immediate access.
Our expertise in hosted database design and management provides robust, scalable and continually refreshed platforms on which you can build an effective marketing strategy.
As we are not tied into one single marketing platform, we are able to be impartial when recommending such applications. We are experienced resellers for Apteco (FastStats), Alterian and Unica and are able to design, build, host and manage your marketing database, optimally configured for the software provider and application you choose.
If you already have a system in place, we can work with your existing application to fully maximise your database potential. Or if you are starting from scratch or looking to switch provider, we can find the best fit for your business and help you select a fully integrated marketing platform that meets the needs of your organisation.
Our well-established database design and build process uses industry-standard tools to ensure consistency, accuracy and build efficiencies. Our database build process comprises 3 stages...
- Source data management
- ETL (Extract, Transform, Load) process
- Configured user access
...and is shown at the highest level below