Social Media Readiness Audit
Understand who's talking about your brand, what they're saying and where they're saying it
Most consumer organisations in the UK have established a social presence of some kind. However, our experience is that in many cases it has not being exploited fully and is operated in isolation from the main marketing programme. Research confirms consumers are more likely to trust a communication from someone they know than a brand or company. So how can social media be used to promote sharing and participation in support of your objectives?
To help answer such gaps, we have created a methodology for rapidly assessing the current situation across a wide range of social environments. To ensure relevancy, Callcredit will engage with your business prior to the audit to understand your key business objectives that will drive the direction of the audit and the resultant recommendations. Our work is typically undertaken within a two week timeframe and includes seven key components:
- Conversation Audit
- Influencer Mapping
- Competitor Review
- Social Prominence
- Mobile App Review
- Website Social Integration Audit
- Recommendations
"Callcredit's social readiness audit has provided us with new insights into how our guests talk about and engage with our hotels and services across the UK. The work has provided us with an actionable foundation for our social engagement programme moving forward, not just in the UK but also as an input to our other territories."
Director of Marketing UKI, Marriott Hotels Limited
