• Fraud and Verification
• Consumer Marketing Data and Segmentation
• Customer Handling
  • In/Outbound Call Handling
  • Automated Call Handling
  • Email Marketing
  • Social Media
  • Mobile Marketing
  • Mobile Response Management
  • Customer Service
  • Information Lines
  • Subscription Management
  • Logistics and Fulfilment
• Collections & Recoveries
• Credit Risk and Affordability
• Database Solutions
• Digital Solutions
• Market Analysis and Network Planning
• Global Operations
• Multi-Bureau, Analytics and Metrics
• process benchmarking

Building positive social engagement by encouraging participation and sharing

Social media is here to stay and is forming an increasingly important part of marketing programmes.  Such initiatives work best when operated as an integral part of on and offline marketing interactions.  Our social engagement service has been created to help clients reach new audiences and engage with existing ones more effectively.

We typically start by auditing conversations and identifying influencers.  We then seek to understand how your customers in particular use social media - social profiles can include other variables such as Core and CAMEO and your own transactional variables.  These form an important part of the social engagement planning process. Equally we can help create social engagement policy which is right for your organisation. Our planning specialists create social initiatives to drive positive conversations.  We will ensure any such activity has clear business objectives and is linked to other marketing activity across the organisation.

With the growth of smartphones, mobile is now a key aspect of social engagement.  We can help you capture customers on the move by having social mobile applications conceived, designed and built.

Our specialist teams operate social interaction programmes, from simple message handling through to content management and community moderation.