Cookies

This site uses cookies.
One or more cookies will have already been set when you visited this page.
By continuing to use our website you consent to our use of cookies.

Click here for more info

Green and Ethical Segmentation - understanding consumer attitudes towards green and ethical issues

The Green & Ethical segmentation assesses the way in Ethical & Green Consumer Segmentationwhich consumers think about and act upon environmental and ethical concerns in their daily lives;  whether through their purchase of goods and services, their consideration of provider or in their individual attempts to make a difference.

Built using comprehensive YouGov survey data in conjunction with our Define consumer universe, this unique classification segments individuals based on their behaviours and attitudes towards green and ethical issues at a local, national and global scale.

It considers such factors as:

• Environmental awareness, views and feelings
• Green living - including energy, transport, garden and recycling
• Eco and ethical shopping
• Green and ethical finances

Green and Ethical

Green & Ethical segments the whole of the UK population into 13 groups. Each group is described in detail in the Green & Ethical handbook.

Request a sample copy of the Green & Ethical Handbook and see the depth of insight you can unlock on YOUR customers.