Asia Pacific Demographic Segmentation Data

CAMEO is available across the Asia Pacific region, helping you to understand and communicate with consumers across the region.

Each classification is built using a range of contributed transactional data, population census and government registers at the finest geographical levels available. Perfect for database modelling, customer relationship management strategies and site selection, CAMEO can help you improve ROI and reduce marketing spend.

CAMEO Australia

Click here to find out more about CAMEO Australia.

CAMEO Australia has been built using the latest geodemographic, transactional and expenditure data at ABS Mesh Block level.

53 categories organised into 10 key marketing groups

Group Description
1 Upper Crust
2 Urban Achievers
3 Flourishing Families
4 Enterprising Households
5 Home Comfortable
6 Aspiring Communities
7 Hardworking Neighbourhoods
8 Modest Means
9 Stretched Society
10 Edge of Town Toil

 CAMEO Australia variables are:

  • Presence of Children
  • IncomeFocus
  • Weekly Rent
  • Household Size
  • Occupation
  • Education

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Hong Kong

CAMEO Hong Kong has been built at Street Block level using the latest Hong Kong census.

34 categories organised into 8 key marketing groups

Group

Description
1 International Elite
2 Flourishing Families
3 Professional Residences
4 Cosmopolitan Communities
5 Settled Society
6 Diverse Neighbourhoods
7 Urban Endeavours
8 Stretched Tenants

 CAMEO Hong Kong variables are:

  • Presence of Children
  • Adult Age over 65
  • Household size
  • Nationality
  • Tenure
  • IncomeFocus
  • Rent

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Japan

CAMEO Japan has been developed using the latest Japanese census data built at the 11-digit cho-moku level.

54 categories organised into 10 key marketing groups

Group Description
 1 Affluent Couples & Singles in Urban Areas
 2 Wealthy Family Neighbourhoods
 3 Comfortable Couples & Singles In Apartments
 4 Comfortable Mixed Neighbourhoods
 5 Less Affluent Mixed Neighbourhoods
 6 Less Affluent Mature Communities
 7 Less Affluent Rural Neighbourhoods
 8 Low Income Older Households in Rural Areas
 9 Low Income Young Families in Rural Areas
 10 Mature Households In Poorer Rural Communities

 CAMEO Japan variables are:

  • Presence of Children
  • Adult Age over 51
  • Family Size
  • Educational Attainment
  • Property Size
  • Land Value/Property Type
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Korea

CAMEO Korea has been developed using data from the latest South Korean census of population and built at Dong level.

27 categories organised into 8 key marketing groups

Group Description
1 Affluent Couples & Singles In Urban Areas
2 Wealthy Family Neighbourhoods
3 Comfortable Couples & Families in Mixed Areas
4 Comfortable Mature Households
5 Less Affluent Family Neighbourhoods
6 Less Affluent Couples & Singles In Mixed Areas
7 Poorer Family Neighbourhoods
8 Poorer mature Communities In Rural Areas

CAMEO Korea variables are:

  • Presence of Children
  • Presence of Adults age over 60
  • Marital Status
  • Housing Type
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Philippines

CAMEO Philippines has been built using the latest Philippine Government Census and delivered at Barangay level.

43 categories organised into 9 key marketing groups

 Group  Description
 1 Affluent Couples & Singles in Exclusive Neighbourhoods
 2 Wealthy Neighbourhoods nearing & Enjoying Retirement
 3 Comfortable Couples & Families in Executive Rural Areas
 4 Comfortable Mixed Households in Rural Areas
 5 Less Affluent Mature & Retired Households
 6 Less Affluent Younger Households 
 7 Less Affluent Mixed Households
 8 Poorer Family Neighbourhoods
 9 Poorer Rural Communities

CAMEO Philippines variables:

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

 

CAMEO Singapore

CAMEO Singapore has been developed using data from the latest Singapore Census and with a base level of Postcode.

37 categories organised into 9 key marketing groups

Group Description
 1  Upper Crust
 2  Flourishing Families
 3  Ambitious Households
 4  Comfortable Communities
 5  Striving Society
 6  Industrious Communities
 7  Hardworking Neighbourhoods
 8  Modest Means
 9  Strained Society

 CAMEO Singapore variables are:

  • Presence of Children
  • Presence of Adults aged over 55
  • HDB Flat Size
  • Affluence Indicator
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO Indonesia

CAMEO Indonesia has been developed using data from the latest Population and Housing Census at village level.

36 categories organised into 8 key marketing groups

Group Description
1 Urban Elite
2 Aspirational Households
3 Provincial Prosperity
4 Emerging Middle Class
5 Mixed Fortunes
6 Modernising Families
7 Rural Endeavours
8 Remote Communities

CAMEO Indonesia variables are:

  • Adult Age
  • Presence of Children
  • Educational Attainment
  • Access to Technology
  • Property Ownership Legal Status
  • IncomeFocus

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets

CAMEO New Zealand

CAMEO New Zealand has been built at Meshblock level using the latest census of the population.

34 categories organised into 8 key marketing groups

Group Description
 1 Professional Elite
 2 Affluent Communities
 3 Flourishing Families
 4 Comfortable Households
 5 Aspiring Neighbourhoods
 6 Industrious Communities
 7 Urban Endeavours
 8 Struggling Society

 CAMEO New Zealand analysis variables are:

  • Presence of Children
  • Educational Attainment
  • Marital Status
  • Presence of Adults over 55
  • Occupation

Part of a global suite:

  • CAMEO has unrivalled global coverage and is available for over 40 markets