Home Mover Data & Triggers – alerting you to the risk of churn and the opportunity of acquisition
Under normal market conditions over 1.5 million homes are sold annually and 300,000 homes are on the market at any one time. For many industries, this home moving market is a valuable audience for both customer acquisition and retention.
So whether you are looking to reduce home move churn or capitalise on new prospecting opportunities our home move triggers and alerts can help. Our pre move triggers and alerts cover every stage in the home moving cycle meaning that Callcredit's home mover data is the most complete and accurate source of movers data on the market today. Mover data is available at the following stages:
- Thinking of moving - for sale boards and to let boards
- Offer made - under offer board raised
- Completing the sale - sold board raised
- Rental move - rental contract agreed
- Postal redirect - Royal Mail redirection
Where available, data can be enhanced with multi-channel touchpoints across email, landline and mobile to maximise contact. Additional customer segmentation and credit risk pre-screening tools can also be used to fine tune targeting and optimise messaging.
Just to let you know, we can append emails to 40% of our homemove file.