Customer Insight & Analysis
Everything you need to know about your customers, and how to turn that knowledge into profit.
Whether you're looking to acquire more profitable customers or to retain and grow current relationships, our data enhancement variables, consumer segmentation systems and expert customer analysis consultants can add real value.
Everything we do is based on results. We are committed to increasing your return on marketing investment and improving your campaign responses dramatically. We work with some of the biggest UK consumer brands and have a proven record of adding customer insight that translates to real value on the balance sheet.
Gain customer insight and understand your customer's:
- Demographics, lifestyle and income
- Credit risk profile
- Attitudes to and uses of technology
- Environmental and ethical views
With over 400 consumer insight variables in our Define database and a suite of highly discriminative segmentation systems, we can create bespoke models or off the shelf solutions to suit your consumer analysis needs and budget.
Not only can we enhance your understanding of offline customers, but we can join that insight together with their online activity, giving you fully integrated customer insight.
The customer analysis team have worked with clients across all industry sectors and is composed of highly qualified marketing analysts that can derive knowledge and value from data, and strategists with the vision to facilitate long term growth.