Credit marketing data - nGauge those who can afford your offer
Levels of bad debt and over indebtedness are on the rise so as a marketer you need to ensure you are targeting consumer credit offers both efficiently and responsibly. You also need to understand profitability issues around utilisation and capacity.
This holds true whether you are promoting in the finance, retail, automotive, home shopping, utilities or telecoms sectors. If you can reduce risk and marketing waste at the outset you can ultimately avoid customer defaults and reduce costs.
nGauge is our comprehensive range of credit marketing scores. We also have credit pre-screening datasets available and to help you get the most out of your data our specialist consultants are on-hand to help you every step of the way. We'll assist you in defining your preferred credit profile and use our pre-screening, scoring and validation datasets to ensure you only target consumers who are likely to convert should they respond.
Our basic public level products are available for use by all sectors to assess current and future risk. They can also be used by organisations who do not offer finance to assess general levels of affordability and target cold acquisition campaigns and customer communications.
Credit data contributors can gain access to our SHARE versions which include additional negative and positive data sources. These products can also be used to assess customer profitability.