• Fraud and Verification
• Consumer Marketing Data and Segmentation
  • Core
  • Real-Time Leads
  • CAMEO Classifications
  • Connected
  • Green and Ethical
  • South Facing Gardens & Roofs
  • Home Move Triggers
  • Credit Marketing Data - nGauge
  • Local Area Data & Demographics
  • Marketing Consultancy and Analytics
  • Data Count Request
• Customer Handling
• Credit Risk and Affordability
• Database Solutions
• Collections and Recoveries
• Digital Solutions
• Market Analysis and Network Planning
• Global Operations
• Multi-Bureau, Analytics and Metrics

CAMEO Workplace - daytime population profiling for retailers

Picking up a coffee on the way to the office, popping to the shops at lunch, going to the gym and then a meal and drinks at the end of the day... these are all activities that rely on the location of a consumer's workplace rather than their residential address.

Traditional direct marketing ignores the consumer's 'second home' i.e. their place of work, but as most of the adult UK population spend the bulk of their day at work, it is vital for retailers to understand the daytime populations of their immediate catchments for network planning and prospect targeting.

CAMEO Workplace provides a unique way of understanding weekday 9-5 populations at small area level. It can be described as, "a profile of workplace centres" - where people are during the day - rather than the direct marketing alternative of profiling residential areas.

As such CAMEO Workplace provides a powerful tool for retailers to analyse and plan their outlet network and optimise their product, promotion and resourcing strategies based on populations that are present throughout the working week.

By combining Census Journey To Work Data with the CAMEO Classifications suite, CAMEO Workplace is available in 5 varieties enabling users to understand local markets from 5 dimensions:

• CAMEO UK - for understanding the geodemographic and socio-economic make-up of daytime populations.
• CAMEO Income - for assessing the income profiles of workplace markets.
• CAMEO Financial - for evaluating the credit risk profiles of daytime consumers.
• CAMEO Investor - for understanding the financial sophistication of workplace populations.
• CAMEO Property - for assessing the house price of working consumers.

CAMEO Workplace is available at either Post Sector or at Census Output Area Level.