Global Classifications - targeting the world
All over the world marketers have the same challenges: to understand who their customers are, where they live and what they 'look like'.
CAMEO provides a unique series of powerful and discriminative consumer classification systems developed to assess the socio-economic and geodemographic profiles of neighbourhoods across the world. It enables marketers and analysts to segment, profile and analyse customers and markets, using this intelligence for database marketing, customer segmentation exercises and network planning.
CAMEO intelligence helps organisations locate and target profitable consumer types and develop successful customer retention and value building strategies. It also provides retail and media planners an acute understanding of geographical markets and the consumers they serve, ensuring that local marketing initiatives are implemented with utmost confidence.
CAMEO segments consumers in 36 markets worldwide and is built using the latest available Census, Government and commercial data. We have the following directories available:
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The key feature of CAMEO is 'usability'. Licensees can access the latest technology to match CAMEO codes to customer and prospect addresses across all CAMEO markets.
We are constantly expanding our global range of classification systems, so please contact us for the latest list of CAMEO countries available.