• Fraud and Verification
• Consumer Marketing Data and Segmentation
  • Core
  • Real-Time Leads
  • CAMEO Classifications
  • Connected
  • Green and Ethical
  • South Facing Gardens & Roofs
  • Home Move Triggers
  • Credit Marketing Data - nGauge
  • Local Area Data & Demographics
  • Marketing Consultancy and Analytics
  • Data Count Request
• Customer Handling
• Credit Risk and Affordability
• Database Solutions
• Collections and Recoveries
• Digital Solutions
• Market Analysis and Network Planning
• Global Operations
• Multi-Bureau, Analytics and Metrics

CAMEO UK - providing detailed insight into UK consumers

If you need consumer insights to help you find new prospects, maximise customer value or inform planning decisions then you need to add CAMEO UK to your marketing toolkit.

CAMEO UK is a powerful and highly discriminative consumer segmentation tool which classifies every postcode in the UK - all 1.9 million of them - for use in customer profiling, prospect targeting, market analysis and retail planning.

First developed in 1991, CAMEO UK is our longest established geodemographic classification. Its success paved the way for the development of consumer classifications for countries all over all the world.

Built using the widest range of consumer datasets available, it utilises over 2 billion items of data to cluster together UK consumers into 57 neighbourhood types and 10 key marketing groups. Together they present a highly detailed and accurate picture of today's UK consumers which can support your analysis, improve your targeting and inform strategic planning decisions.

CAMEO UK can be used in isolation or to enhance targeting selections from the other CAMEO Classifications.