• Fraud and Verification
• Consumer Marketing Data and Segmentation
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  • Marketing Consultancy and Analytics
  • Data Count Request
• Customer Handling
• Credit Risk and Affordability
• Database Solutions
• Collections and Recoveries
• Digital Solutions
• Market Analysis and Network Planning
• Global Operations
• Multi-Bureau, Analytics and Metrics

CAMEO Scotland - segmenting Scotland's consumer landscape

If you need to understand your Scottish customers in greater detail then it's easy with CAMEO Scotland. It provides an accurate and robust tool for analysing, segmenting and profiling your customer data.

The CAMEO Scotland classification also offers you the opportunity to identify and find 'look-alike' prospects within the Scottish consumer market.

This powerful classification brings together a wide range of consumer datasets to pinpoint and define 46 neighbourhood types and 10 key marketing groups across Scotland.

CAMEO Scotland can be used in isolation or to enhance targeting selections from the other CAMEO Classifications.

CAMEO Scotland is just one of our range of geodemographic classifications built for developed markets all over the world.