• Fraud and Verification
• Consumer Marketing Data and Segmentation
  • Core
  • Real-Time Leads
  • CAMEO Classifications
  • Connected
  • Green and Ethical
  • South Facing Gardens & Roofs
  • Home Move Triggers
  • Credit Marketing Data - nGauge
  • Local Area Data & Demographics
  • Marketing Consultancy and Analytics
  • Data Count Request
• Customer Handling
• Credit Risk and Affordability
• Database Solutions
• Collections and Recoveries
• Digital Solutions
• Market Analysis and Network Planning
• Global Operations
• Multi-Bureau, Analytics and Metrics

CAMEO Investor - understanding shareholder activity and financial sophistication

If you are trying to understand the financial sophistication of your customers or are searching for highly affluent prospects we've got the perfect tool for you.

CAMEO Investor is a unique and powerful postcode classification which can play a vital role in helping you understand the wealth profile of UK consumers.

It has been built using data from over 13 million shareholder registers sourced from Company's House. By considering the number and value of shareholdings in each postcode, CAMEO Investor classifies the UK into 7 investor groups and 42 key segments.

These segments allow you to differentiate between serious investors, opportunists and those who have little or no means to invest in stocks and shares.

CAMEO Investor can be used to accurately profile and segment your existing customer base, as well as identifying new prospects who may present high potential returns.

CAMEO Investor can be used in isolation or to enhance targeting selections from the other CAMEO Classifications.