• Fraud and Verification
• Consumer Marketing Data and Segmentation
  • Core
  • Real-Time Leads
  • CAMEO Classifications
  • Connected
  • Green and Ethical
  • South Facing Gardens & Roofs
  • Home Move Triggers
  • Credit Marketing Data - nGauge
  • Local Area Data & Demographics
  • Marketing Consultancy and Analytics
  • Data Count Request
• Customer Handling
• Credit Risk and Affordability
• Database Solutions
• Collections and Recoveries
• Digital Solutions
• Market Analysis and Network Planning
• Global Operations
• Multi-Bureau, Analytics and Metrics

CAMEO – customer analysis & customer segmentation for the UK & overseas

Knowing 'who' your customers are is not about guesswork. It's about having the right customer analysis and consumer segmentation tools to offer the insights you want, when you need them.

Ask yourself these simple questions -if you don't know who your customers are then:

• How can you attract new and profitable ones?
• How can you ensure you're marketing the right offer with the right message?
• How can you instill loyalty, reduce churn and increase customer value?
• How do you know you're positioning your retail outlets in the right place?
• How can you plan for the future with confidence?

If you don't know who your customers are then Callcredit's CAMEO is your key to customer understanding.

CAMEO customer segmentation tools

CAMEO is callcredit's family of consumer classification systems. They help you carry out detailed customer analysis and customer segmentation enabling you to group your customers and markets into segments of like-minded consumers. So, whether you're managing customer relationships, searching for prospects or conducting market analysis to support key investment or divestment opportunities, Callcredit's CAMEO is the ideal tool for you.

Customer analysis using CAMEO

Callcredit's CAMEO customer analysis and customer segmentation tools feature 13 UK and over 35 international consumer segmentation systems. Used by hundreds of companies around the world - including three of the world's top five organisations - CAMEO can play an integral role in your sales, marketing and operational strategies. To learn more about the CAMEO suite and how they can be used for customer segmentation contact us now.