Segmentation Tools - find out if debt is worth buying
Offering you access to actual lifestyle and credit data at household level, only with us can you discover the real cost of collections versus value of the profile.
We've discovered that postcodes with the same geo-demographic classification can have significantly different profiles.
Callcredit segmentation tools have two applications:
- Postcode level fraud index - GeoFraud uses a sophisticated
blend of data that can be used to add value at any stage of the
customer lifecycle. This powerful index is built using proven fraud
cases, it is easy to implement and has proved to be very
predictive. GeoFraud will enable you to manage exposure on
high-risk accounts.
- Customer profiling at postcode level - GeoRisk has been specifically designed to work closely with your analytical tools and uses a unique combination of credit, demographic and public datasets. GeoRisk provides a complete solution based on actual data to assist with targeting and response activities by delivering a comprehensive guide of every household in the UK.