White Papers

Please take a look at our latest White Papers.

Latitude ThinkWorks Snapshot: How to Reach Mobile Users with Search, Apps and YouTube

Latitude ThinkWorks Snapshot: How to Reach Mobile Users with Search, Apps and YouTubeLatitude Digital Marketing & Econsultancy
February 2015

This report is designed to provide tips on how to reach mobile users in the Middle East and North Africa. Learn how to target users with the latest mobile advertising tactics including search, apps and YouTube advertising.

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2014 RetailVision Report

2014 RetailVision ReportGMAP Consulting
February 2015

UK high streets and shopping venues are evolving
as consumer behaviours and retail experiences change. The growth of click-and-collect, the broadening consumer appeal of both value and premium brands, shifting grocery shopping habits and the continued expansion of food and beverage outlets have all contributed to this shift.

The 2014 RetailVision report lists the top 50 UK retail centres by revenue, as well as the top 10 value and premium centres.

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Latitude ThinkWorks: Travel Digital Marketing Review

Latitude ThinkWorks: Travel Digital Marketing ReviewLatitude Digital Marketing & Econsultancy
November 2014

In this report we focus on the current audience trends in the travel marketplace and highlight the key digital marketing tactics to reach them, including how to target millennials through social media, the importance of travel bloggers, customer journey optimisation and the future of search marketing.

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UK Search Engine Marketing Benchmark Report

UK Search Engine Marketing Benchmark ReportLatitude Digital Marketing & Econsultancy
May 2014

This is the eighth annual UK Search Engine Marketing Benchmark Report, published by Econsultancy in association with Latitude.

The research is focused on search engine optimisation (SEO) and paid search marketing, but also incorporates social media marketing, display advertising, analytics and conversion rate optimisation because of the increasing overlap between these disciplines and growing importance of integrated marketing.

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Think Works - 2013 Review and Predictions for 2014

Think Works - 2013 Review and Predictions for 2014Latitude Digital Marketing
December 2013

In this report, we’ve put together a brief review of the biggest marketing developments in 2013 and our predictions for 2014.

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