White Papers

Please take a look at our latest White Papers.

Latitude ThinkWorks: Travel Digital Marketing Review

Latitude ThinkWorks: Travel Digital Marketing ReviewLatitude Digital Marketing & Econsultancy
November 2014

In this report we focus on the current audience trends in the travel marketplace and highlight the key digital marketing tactics to reach them, including how to target millennials through social media, the importance of travel bloggers, customer journey optimisation and the future of search marketing.

Download PDF     View Digital Version

UK Search Engine Marketing Benchmark Report

UK Search Engine Marketing Benchmark ReportLatitude Digital Marketing & Econsultancy
May 2014

This is the eighth annual UK Search Engine Marketing Benchmark Report, published by Econsultancy in association with Latitude.

The research is focused on search engine optimisation (SEO) and paid search marketing, but also incorporates social media marketing, display advertising, analytics and conversion rate optimisation because of the increasing overlap between these disciplines and growing importance of integrated marketing.

Download PDF     View Digital Version

Think Works - 2013 Review and Predictions for 2014

Think Works - 2013 Review and Predictions for 2014Latitude Digital Marketing
December 2013

In this report, we’ve put together a brief review of the biggest marketing developments in 2013 and our predictions for 2014.

Download PDF     View Digital Version

2013 RetailVision Report

2013 RetailVision ReportDr. Chris Duley
November 2013

The 2013 RetailVision Report reveals that the UK's largest retail destinations continue to maintain retail revenues, against a backdrop of increasing competition from online retailers and prolonged tough trading conditions. Major retail centres have further cemented their regional dominance and have put more downward pressure on the surrounding smaller towns and local shopping centres across the UK, where revenues have started to see some decline. These smaller retail destinations will have to work hard to stimulate footfall and establish their identity to attract shoppers.

Download PDF     View Digital Version

Tracking a decade of changing consumers in the UK

Tracking a decade of changing consumers in the UKPaul Kennedy and Andy Peloe
November 2013

The UK Census has come a long way since its inception in 1801; however, the future of this once a decade exercise is still uncertain. The UK population has become more difficult to count, due for example to mobility and migration. A number of proposals are being considered including the introduction of a primarily online version and one based on existing government data with compulsory annual surveys. In the meantime, the most recent Census has confirmed some significant changes to the structure of society in the UK since the previous assessment in 2001.

Download PDF     View Digital Version