Video Library
Marketing with a digital heartbeat
Half Day Workshop - 26th May 2011
What are the rules of engagement in the digital world? Marketing with a digital heartbeat will help you learn about consumer trends, find out how to connect with customers and build meaningful conversations on social media sites such as Facebook and Foursquare together with mobile and search.
You'll discover how to put together a truly integrated campaign, one where your proposition is consistent across all channels - web, social media, email, mobile and in-store. Learn how to enhance and maximise customer data intelligently, identify anonymous visitors to your website and how to use mobile apps to create positive engagement with your customers on the move.
Part 1
Part 2
