News
As specialists in managing consumer data,
Callcredit Information Group has a wealth of industry experts who
are able to provide insight and analysis into every sector, as well
as add further depth to research.
In this section of our website you will find current Callcredit
news stories as well as press releases issued in previous years.
For any media enquiries, interview requests or industry insights,
please contact our press team.
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22 December 2011Leading direct marketing services and credit reference agency Callcredit Information Group has revealed early opt-out figures from the 2012 Electoral Roll canvass that indicate a fall in the level of those individuals requesting to opt-out across the UK.
Leading the market in the collection, capture and consolidation of the Electoral Roll, Callcredit Information Group has today released early opt-out figures which illustrate a significant reduction in the number of individuals deciding to opt out from the Electoral Roll. Interim analysis of opt-out rates by councils across the UK has highlighted an average opt out rate of 41%.
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15 December 2011Latitude Digital Marketing have launched their latest book, 'Integrating Online and Offline Worlds', in partnership with Callcredit Information Group. The publication follows the success of their first book 'Integrated Marketing Intelligence' and focuses on the theme of integration, looking at the latest developments in digital marketing.
The book features articles from Google, Brainient, One iota, Kenshoo, Flurry, Games for Brands and Snow+Rock alongside contributions from Latitude's digital experts on hot topics such as Spotify, Facebook, Twitter and Mobile marketing.
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15 December 2011Callcredit Marketing Solutions has unveiled a new data profiling report within its self-service data cleaning and enhancement tool improvemydata.com
The new-style report is easy to understand and helps direct marketers develop their customer acquisition and management strategies by highlighting:
• which variables are the most predictive for targeted mailing list selections
• which datasets are the most discriminative for data enhancement and segmentation.
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15 December 2011Noddle, the pioneering ‘free for life’ credit report service from Callcredit has launched following a successful trial this summer with over 20,000 people.
For the launch, Noddle has teamed up with the UK’s largest price comparison site MoneySupermarket.com, who will now offer its SmartSearch credit card customers the facility to sign up to the service.
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14 December 2011As part of the integration of The Trading Floor with Callcredit, following its acquisition earlier this year, Chris McDonald and Zoe Palethorpe, formerly of The Trading Floor, have been appointed to the roles of Managing Director Data Solutions and Director Data Assets respectively within Callcredit Information Group.
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