Callcredit 'highly commended' for dream share of wallet tool01 December 2011
Last night Callcredit Marketing Solutions was 'highly commended' in the coveted 'New product, service or innovation' category at the Financial Services Forum Awards for the use of its unique profitability tool, nGauge , by credit card giant Santander Cards.
nGauge Profitability has multiple applications in customer marketing and has been built for four key markets: Credit Cards, Loans, Home Shopping and Mobile Telecoms. Additional nGauge risk tools are also available to support credit pre-screening against current risk and future credit trends.
The nGauge suite of profitability tools have been designed to transform credit marketing with the compliant use of data from the live credit referencing database to assess market-wide share of wallet.
Adam Leslie, Head of Data at Callcredit Marketing Solutions, added: "We are delighted to have been 'highly commended' at last night's prestigious awards ceremony which proves extensively that nGauge is indeed a modeller's dream. It provides unique insights into a customers' wider credit activity enabling organisations to be far more targeted in their direct marketing activity."
"What our clients know about their customers' behaviour is limited to their transactional activity. What they don't know is what their customers are doing with their competitors and what share of their wallet they actually have - now they can have this insight at their disposal within their customer database."
"A recent case study has shown a quadrupling in conversion and a 70% reduction in customer acquisition costs. There's no other tool like it that can help marketers prioritise marketing analysis including marketing spend and develop differentiated messaging to customers according to their profitability potential."
The awards, were held last night at one of London's most exclusive and prestigious venues, the City of London Guildhall, and were attended by 400 peers and contemporaries from the financial services sector.