News

As specialists in managing consumer data, Callcredit Information Group has a wealth of industry experts who are able to provide insight and analysis into every sector, as well as add further depth to research.

In this section of our website you will find current Callcredit news stories as well as press releases issued in previous years. For any media enquiries, interview requests or industry insights, please contact our press team.

The information in the press releases below is intended for journalists and media professionals only. The information should not be construed as a financial promotion under the Financial Conduct Authority's (FCA) Handbook of rules and Guidance.

Viewing Articles for 2011

Analysis of 2012 electoral opt-out shows fall in numbers

22 December 2011

Leading direct marketing services and credit reference agency Callcredit Information Group has revealed early opt-out figures from the 2012 Electoral Roll canvass that indicate a fall in the level of those individuals requesting to opt-out across the UK.

Leading the market in the collection, capture and consolidation of the Electoral Roll, Callcredit Information Group has today released early opt-out figures which illustrate a significant reduction in the number of individuals deciding to opt out from the Electoral Roll. Interim analysis of opt-out rates by councils across the UK has highlighted an average opt out rate of 41%.

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Latitude launches 'Integrating Online and Offline Worlds'

Latitude launches 'Integrating Online and Offline Worlds'

15 December 2011

Latitude Digital Marketing have launched their latest book, 'Integrating Online and Offline Worlds', in partnership with Callcredit Information Group. The publication follows the success of their first book 'Integrated Marketing Intelligence' and focuses on the theme of integration, looking at the latest developments in digital marketing.

The book features articles from Google, Brainient, One iota, Kenshoo, Flurry, Games for Brands and Snow+Rock alongside contributions from Latitude's digital experts on hot topics such as Spotify, Facebook, Twitter and Mobile marketing.


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Callcredit announces new profiling report in improvemydata.com

15 December 2011

Callcredit Marketing Solutions has unveiled a new data profiling report within its self-service data cleaning and enhancement tool improvemydata.com

The new-style report is easy to understand and helps direct marketers develop their customer acquisition and management strategies by highlighting:

• which variables are the most predictive for targeted mailing list selections
• which datasets are the most discriminative for data enhancement and segmentation.

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Noddle pushes full steam ahead

15 December 2011

Noddle, the pioneering ‘free for life’ credit report service from Callcredit has launched following a successful trial this summer with over 20,000 people.

For the launch, Noddle has teamed up with the UK’s largest price comparison site MoneySupermarket.com, who will now offer its SmartSearch credit card customers the facility to sign up to the service.

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New roles within Callcredit for former Trading Floor directors

14 December 2011

As part of the integration of The Trading Floor with Callcredit, following its acquisition earlier this year, Chris McDonald and Zoe Palethorpe, formerly of The Trading Floor, have been appointed to the roles of Managing Director Data Solutions and Director Data Assets respectively within Callcredit Information Group.

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