PDSA Chooses Callcredit Marketing Solutions for Supporter Engagement Brief16 February 2010
In a competitive pitch, leading UK veterinary charity PDSA has chosen Callcredit Marketing Solutions to design a supporter engagement programme for its next phase of fundraising. The project will include contact strategy, segmentation, targeting and channel models.
The project will be led by Callcredit Marketing Solutions' Consulting practice who will be tasked with developing a detailed supporter contact strategy aimed at increasing the value and commitment of PDSA supporters across the full range of 'products' from raffle through to regular giving.
As part of the project, Callcredit Marketing Solutions will build behavioural and demographic segmentations as well as a number of product specific targeting models. Callcredit Marketing Solutions will use these insights to evaluate the optimal journey for each supporter and define the data and contact strategy required to achieve this. This will help PDSA understand the best way of engaging with each donor and assess the suitability of available channels, including direct mail, phone, email, SMS and social media.
John Cole, Deputy Marketing Director, PDSA,
"PDSA receives no funding from either the Government or the National Lottery. We rely solely on the generosity of our supporters to fund the veterinary services we provide to the pets of those in need.
"The PDSA contact strategy has successfully delivered over the years. However, as our product range, channels of giving and communications have increased, it is now time to review our supporter engagement programme. We are delighted to be working with Callcredit Marketing Solutions on this project, which we believe will shape PDSA's strategy for the future."
Tim Pottinger, Callcredit Marketing Solutions Commercial Director adds:
"We are delighted to be working with such a leading charity as PDSA on this supporter value building programme, which is crucial to the delivery of PDSA's core objectives. By creating new supporter journeys, we can help PDSA move supporters up the donor ladder in the most cost effective manner possible and help them nurture more profitable and committed relationships within their donor base."
Notes to Editors:
Formed in 1917, leading veterinary charity, PDSA, provides free
veterinary care to the sick and injured pets of people in need and
promotes responsible pet ownership. The charity operates
through a UK-wide network of 48 PetAid hospitals and over 350
contracted private veterinary practices (PetAid practices).
Delivery of PDSA PetAid services will cost more than £50
million this year. The charity is funded entirely by public
support; mainly donations, gifts in wills and trading.
For more information:http://www.pdsa.org.uk
About Callcredit Information Group
Callcredit Information Group brings together expertise across the
fields of credit referencing, marketing services, interactive
solutions consulting and analysis to enable its client base of
businesses and consumers to make informed decisions using
innovative products and services. The group is made up of two
Marketing Solutions, providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, Identity verification services and tracing tools.
About Callcredit Marketing Solutions
Callcredit Marketing Solutions designs and executes marketing
programmes with measurable customer value as the starting
With marketing services from consumer data and contact centres to direct marketing and credit marketing, Callcredit Marketing Solutions helps clients gain greater knowledge of customers and prospects, as well as the best ways to engage with them. By transforming raw consumer data, into actionable customer insight, it helps clients maximise marketing budget while encouraging customers to buy more, do more and stay customers for longer - measurably improving return on investment.
Callcredit Marketing Solutions' service offering includes:
Real-time channel-rich customer interaction capabilities
Customer value strategy, planning and analysis
Customer database build and management
Data processing and enhancement
Consumer data assets including classifications, prospects and credit data supply