News

As specialists in managing consumer data, Callcredit Information Group has a wealth of industry experts who are able to provide insight and analysis into every sector, as well as add further depth to research.

In this section of our website you will find current Callcredit news stories as well as press releases issued in previous years. For any media enquiries, interview requests or industry insights, please contact our press team.

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Zenith selects Callcredit as its Credit Reference Agency

02 February 2012

Specialist fleet solutions provider Zenith has selected Callcredit Information Group as its preferred Credit Reference Agency (CRA), to help assess applications for car salary sacrifice funding.

Zenith, which is one of the leading providers of employee car salary sacrifice schemes in the UK, will use Callcredit’s SHAREReport service to quickly identify potentially high risk applications for car finance.

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Analysis of 2012 Electoral Roll identifies decrease in overall opt-out rate but highlights worst hit areas

31 January 2012

Direct marketing services and credit data agency Callcredit Information Group has today published its ‘2012 Regional Electoral Opt-Out Report’ for the 2012 canvas.

With 99% of UK councils’ electoral rolls now received, the report confirms that opt-out rates have decreased for the second year in a row, with 4.7% fewer people opting out of the edited electoral roll compared to last year. Despite this, opt-out rates still remain significantly high and there are still dramatic disparities between local authorities.

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Callcredit whitepaper looks at turning data into insight

25 January 2012

Callcredit Information Group has today published its latest whitepaper, ‘Making the Most of Your Data’, looking at how effective use of credit data can deliver improved customer insight and smarter strategies in a challenging market.

The whitepaper is written by Will North, Market Development Manager at Callcredit, who examines how lenders and other organisations can reduce their exposure to unnecessary risk by using a wide range of data sources to influence their decisions.

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Callcredit unveils new Home Move Triggers alert service

23 January 2012

Callcredit Marketing Solutions has today unveiled a new service that will help marketers tap into the lucrative home mover market.

The Home Move Triggers Daily Alert service can identify consumers at every stage of the moving cycle – from putting their home on the market and securing a mortgage, through to completing the sale or signing a new rental contract.

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Latitude Digital Marketing wins BrewDog account

20 January 2012

Latitude Digital Marketing has won the account for progressive beer brand BrewDog to look after their digital marketing activities. BrewDog, founded by James Watt and Martin Dickie in 2007 as a two-man revolution against stuffy ales dominating the UK beer industry, has taken the beer industry by storm and is currently producing the fastest growing craft beer in the UK. BrewDog chose Latitude to look after their SEO and Facebook Advertising activities.

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