News
As specialists in managing consumer data,
Callcredit Information Group has a wealth of industry experts who
are able to provide insight and analysis into every sector, as well
as add further depth to research.
In this section of our website you will find current Callcredit
news stories as well as press releases issued in previous years.
For any media enquiries, interview requests or industry insights,
please contact our press team.
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10 May 2012The government has recently published its latest in a series of recommendations and changes to local government fraud prevention. The debate and planning around implementation continues, but the direction is clear - a changing role for local government in fraud prevention and detection.
Ultimately this will mean local authorities will have to do more to prevent fraud, more work on acknowledging its impact, more work on prevention and more work on pursuing the fraudsters. All of which will also mean local authorities working much more closely with central government on fraud prevention benefits – but having the right tools at their disposal is also key to tackling the changes.
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10 May 2012Latitude Digital Marketing, the digital arm of direct marketing business Callcredit Information Group, today releases its quarterly Mobile Report which provides indepth marketing analysis of the rapid developments in Mobile and Tablet web consumption and behaviour. The last 12 months have seen a huge 202% increase in mobile web traffic with more than one in ten consumers now using their Smartphones to access the web and a further 3.5% of all visits arriving through a Tablet device.
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10 May 2012Read the latest blog by John McAndrew (Callcredit's Chief Executive) as he looks at the current economic landscape of the UK and beyond.
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09 May 2012UK businesses are losing a combined £600m a year – and could be missing out on a total profit opportunity of £115m – by not engaging early enough with customers who are intending to move house.
These are the startling findings of a new white paper released today by Callcredit Information Group. The document, Home Movers – an overlooked marketing opportunity?, explores the level of churn associated with home movers and the steps that businesses can take to minimise their losses.
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04 May 2012The connection between the online and ‘offline’ worlds have for a long time been a topic of interest for marketing experts. As a result, Latitude Digital Marketing came together with Callcredit Information Group and The Trading Floor to organise Performance 2012 – an event full of digital and data insight. The summit took place at the amazing venue of British Academy of Film and Television Arts in London, Piccadilly, on Thursday, April 19 and gathered as many as 150 guests, despite the cold and rain.
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